Gary Stewart, Head of Commercial and Partnerships at the National Tennis Centre, and Shepherd Neame Head of National Sales Clair standing in front of a blue background shaking hands

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THREE-YEAR BRITISH TENNIS PARTNership

Posted: 9 June, 2026 | Partnerships

Shepherd Neame and Singha beer unveil landmark three-year british tennis partnership

Britain’s oldest brewer Shepherd Neame has secured a major new partnership with the Lawn Tennis Association (LTA), becoming the organisation’s Official Beer Partner for the first time as part of a new three-year agreement.

The partnership will see the independent family brewer become the Official Beer Supplier to some of the UK’s leading grass court tennis events, including the HSBC Championship at The Queen’s Club in London, the Lexus Eastbourne Open and the Lexus Nottingham Open.

Premium Thai lager Singha - brewed and distributed in the UK by Shepherd Neame under licence - will be served on draught as the Official Beer across the tournaments.

Shepherd Neame Chief Executive Jonathan Neame said: “We are delighted to begin this exciting new partnership with the LTA and support some of the UK’s most prestigious tennis tournaments over the next three years. Tennis continues to attract growing global audiences and provides a fantastic platform to showcase our portfolio of premium brands, particularly Singha, to customers in a vibrant environment.”

Gary Stewart Head of Commercial & Partnerships at the LTA, said: “We’re delighted to be partnering with Shepherd Neame and bringing Singha Beer to our 2026 grass court season events, enhancing the premium drinks offering for fans. Partnerships like this play an important role in elevating the on-site experience, while also reflecting the continued appeal and commercial strength of LTA events and tennis as a thriving sport.”